Dallas Memorial March

Where It All Started

In 2011, Carry The Load began as a 20-hour, 11-minute Memorial March on Memorial Day around White Rock Lake in Dallas. It started as a grassroots effort by two Veteran U.S. Navy SEALs Stephen Holley and Clint Bruce who felt like the nation had forgotten the meaning of Memorial Day. A decade later, Carry The Load has turned into a worldwide movement to honor our nation’s heroes and make Memorial Day matter again.

The Dallas Memorial March continues to be Carry The Load’s flagship event. It is a two-day embodiment of the values Carry The Load hopes to further — a celebration of heroes, remembrance of the fallen, and education in respectful observance. The Dallas Memorial March is the culmination of Memorial May fundraising to benefit our Continuum of Care partners.

We encourage all Americans to do something meaningful on Memorial Day, even if it is simply stopping for the moment of remembrance at 3 PM local time on Memorial Day to remember those who gave the ultimate sacrifice for our freedom.


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Military, veterans, first responders and their families need your support. Begin fundraising today to fund support programs. 

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Donate Now

Every dollar counts. Make a donation today in honor of a hero who has given everything to serve and protect us all.

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If You Can’t Join Us

You don’t have to attend a Carry The Load event to participate in Memorial May with us. Whether at your home or elsewhere, you can “Carry It Anywhere” and post photos on social media with the hashtag #CarryTheLoad.



Dallas Memorial March

Event Schedule

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The centerpiece of the two-day event that begins at 12 pm on Sunday and culminating 1:30 pm on Monday. The March is the symbol of how Carry The Load started, represents carrying the fallen heroes we honor, and we welcome you to join whether for 20 hours or 20 minutes. View the Site Map and the Route Map.

The Event Begins

Sunday, May 29, 12 pm
Reverchon Park
3505 Maple Ave Dallas TX 75219

The Event Ends

Monday, May 30, 1:30 pm
Reverchon Park
3505 Maple Ave Dallas TX 75219

The Two-Day Rally

Reverchon Park in Dallas hosts the two-day event featuring music, inspirational speeches, stories of fallen heroes, flag ceremonies and more. No fee is required with registration — we simply ask you to respect those who have given everything to protect and serve us all. View Parking Information for the event. On Sunday, join the team as the walk the final leg of the relay into Reverchon Park. View shuttle information. On Monday, participate in our storyboard procession as we honor our nation's heroes.


Pitching a tent is a great way to bond with friends and family, while meeting kindred spirits from the community — all while enjoying the full two days of festivities. View Camping Information for the event.

VIP Village / Tailgating

Teams that raise $5000 or more on their team page before May 17th will earn a spot in the VIP Village. View the details on loading/unloading and guidelines for tailgating inside Reverchon Park.