The Leadership Team
President & CEO
Stephen L. Holley, Jr., graduated from the United States Naval Academy in 2000. He graduated Basic Underwater Demolition / SEAL Class 234 and served as a SEAL officer at SEAL Team 5 for five years and completed four deployments to Iraq and Southeast Asia. Following his military service, Stephen continues to be a leader in the Dallas area by co-founding Carry The Load with fellow Navy SEAL, Clint Bruce. Stephen has served the Dallas community as a member of the Touchdown Club, the Elizabeth Toon Charities, as a Board Member for the Goodwill Industries of Dallas and currently serves as the Chairman of Pete Sessions Service Academy Advisory Board for the 32nd Congressional District.He has been recognized by the Dallas Business Journal through the 40 under 40 Award, and has received the Dallas Foundation’s Good Works Under 40 Award. Most recently, Stephen is found stitching together his tactical skills and love for hunting, designing outdoors apparel and gear for his new venture, SIXSITE.
Craig Couch is a financial advisor and founder of Couch & Russell Financial Group in Burleson, Texas. After graduating from Baylor University and completing his Master’s degree, he spent ten years working with students and their families. In addition to his work with Carry The Load and clients at Couch & Russell, Craig serves on the Board of Directors, as the secretary, for the Burleson Opportunity Fund.
Todd Boeding is a native Texan, born and raised in Dallas. A graduate of Jesuit College Prep School and the University of Texas at Dallas, his professional background began in 1989 when he enlisted in the Marine Corps. Ultimately earning the rank of major in the infantry, he completed his commitment to the Corps in 2003. Among his various duties, Todd served a tour at the White House under Presidents Bill Clinton and George W. Bush. Additionally, he served as the platoon commander for the prestigious recruiting arm of the Marine Corps, The Silent Drill Platoon.
Mike Devlin was born in Colorado Springs, Colorado and raised in a suburb of Seattle, Washington. He attended the University of Washington and graduated from Washington State University. Mike also obtained a Master’s degree from Columbia University Graduate School of Journalism in New York. Prior to attending Columbia, Mike served as the assistant press secretary for U.S. Senator Warren Magnuson in Washington, D.C. Nearly all his professional career was spent in local television. He retired in early 2018 as President and General Manager of WFAA-TV. He began his broadcast career in Huntsville, Alabama as a reporter and followed that with reporting stints in Richmond, Virginia, Nashville, Tennessee and then at WFAA in Dallas. He entered station management in Portland, Oregon serving as news director and relocated to Houston in the same position. He returned to Dallas and became General Manager in 2007. Three years later WFAA became the television sponsor for Carry The Load. During his broadcasting career, Mike and the staff he supervised received numerous national awards including the duPont gold baton award from Columbia University. This marked the first time a local television station received a gold baton for news coverage. Mike has served on the advisory boards of SMU’s school of journalism department and the U.S. Army D/FW Community board. For nearly ten years he was a member of the ABC Affiliates Advisory Board where he also served two years as the board’s chairman.
Hallie Johnston was raised in Wasilla, Alaska, and graduated from Colony High School. She attended the United States Military Academy at West Point where she ran track and field, breaking the school record in the pole vault, and earning her degree in Business Management. After graduating top third of her class at West Point with Honors, she became a combat Black Hawk assault helicopter pilot. Hallie served one tour in Afghanistan where she supported the Australian Special Forces ground unit. During her service, Hallie received the Air Medal. Since her transition, Hallie was selected to be a part of a highly competitive JP Morgan Chase & Co. rotational program designed to recruit and develop top tier military officers into executive private sector leadership positions. She completed her first rotation in Consumer Bank Marketing where she served as the overall program manager for the firm’s national title sponsorship of Carry The Load. Her second rotation brought her to the corporate FX derivatives desk at J.P. Morgan with a focus on middle market companies. Most recently,she has joined the Chase Pay Strategic Alliances team which focuses on both Chase Pay,a digital wallet,implementation to a variety of merchants nationwide and also Starbucks Partnership Marketing.
Aaron Rigby is a 1998 graduate of the United States Naval Academy. While on active duty, Mr. Rigby completed two deployments to the Middle East, including as a security team leader for the USS COLE immediately following her terrorist attack in the Port of Yemen in 2000 and as a member of the strategic planning team that developed plans in Afghanistan and Pakistan that lead to the introduction of the first ground forces in Afghanistan during Operation Enduring Freedom. Mr. Rigby received his Juris Doctor from Southern Methodist University Dedman School of Law and is currently a partner with Sidley Austin LLP. Aaron has been recognized for his practice and was named a “Texas Rising Star” by Super Lawyers from 2013 to 2017. Aaron is also a board member of Make-A- Wish Foundation of North Texas.
Scott Rohrman was born in New Orleans, Louisiana, and graduated from Clinton High School in Mississippi. He attended Baylor University where he earned his undergraduate degree in business (BBA) and also earned a master’s degree in education (MS Ed). Rohrman also earned an MBA at Southern Methodist University. Rohrman started his career with Henry S. Miller Company and then transitioned to Grubb & Ellis Company. He has worked with brokerage firms The Stratford Group and Fischer & Company and prior to forming 42 Real Estate, Rohrman was a partner in two separate commercial real estate development companies. He currently specializes in commercial real estate investment and development and oversees the day-to-day efforts of the 42 Real Estate team. Rohrman is also active in the Dallas community, devoting time to many different charities with his current focus on his church, Boy Scouts of America and Carry The Load.
Debbie Wright is a native Texan growing up in the Houston area before relocating to the Dallas/Fort Worth metroplex. She attended the University of Texas at Dallas where she earned her Bachelor degree in Public Relations. Wright brings more than 30 years of non-profit leadership and event production to Carry The Load. From festivals to fundraising galas to digital partnerships, she has led teams and partnered with numerous non profit organizations including the GRAMMY Foundation, NBA Cares, USO, Nancy Lieberman Foundation and Starkey Hearing Foundation. She is also an active volunteer in the community with the current focus on her church and mentorship.