Who We Are

About Carry The Load

Founded by Veteran U.S. Navy SEALs, Clint Bruce and Stephen Holley, Carry The Load started as a mission to restore the true meaning of Memorial Day. Today, it has grown to include more than just our military heroes and more than just the one holiday. Carry The Load works to bring all Americans together to participate in honoring our nation’s heroes every day. Please donate to support our mission.


Carry The Load is made possible through support of our corporate partners.
See the elite list of supporters.

The Founding Story
A Brief Timeline


New England Route

Added a New England Route from Burlington, VT to Dallas, TX for a total 20,000 miles, 96 Rallies and 48 states.


A Decade of Honor

Celebrated A Decade of Honor, raised $2 million in peer-to-peer fundraising, covered 15,500 miles, 76 Rallies in 42 states.


Mountain States Route

Added a Mountain States Route from Minot, ND to Dallas, TX before pivoting Memorial May to 15,500 virtual miles and the Dallas Memorial Drive.


Midwest Route

Added a Midwest Route from Minneapolis, MN to Dallas, TX for a total 11,500 miles, 81 Rallies and 40 states.


VA National Cemetery Administration

Started a strategic collaboration with the VA National Cemetery Administration; added National Cemeteries as Rally points for a total of 67 Rallies and 26 states.


Carry The Flag

Introduced the Carry The Flag Education Program.


West Coast Route

Added a West Coast Route from Seattle, WA to Dallas, TX for a total 6,600 miles, 33 Rallies and 18 states.


National Relay

Started the National Relay with an East Coast Route from West Point, NY to Dallas, TX covering 2,000 miles, 1 Rally and 13 states.


Dallas Memorial March

Carry The Load began with a Dallas Memorial March at White Rock Lake in Dallas for 20-hours and 11-minutes with 400 participants and raising nearly $50,000 on Memorial Day.


To provide active ways to honor and remember our nation’s heroes by connecting Americans to the sacrifices made by our military, veterans, first responders and their families.


Our vision is for all Americans to unite in honoring the sacrifices made by our nation’s heroes.


To raise awareness of those who sacrifice for us daily by providing Americans active ways to remember, honor, and celebrate them.

To raise funds to provide healing services for the mind, body, and soul of our warriors.

To inspire patriotism in our youth by educating them about the American flag and the sacrifices made to honor it.

Our Impact

Of the $38.0M raised since 2011, 93% goes towards our three programs: Awareness, Continuum of Care, and Education.


Raised Since 2011

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City Rallies

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Education Programs

View Impact Report

Have more questions about where our time and funds are allocated? Contact us.

View our latest Form 990.

Never forget backpack
Carry the Load backpack

"The unintended consequence of starting Carry The Load is I am educating my kids about service and sacrifice."

Stephen Holley
President & CEO | Carry The Load