About Carry The Load

Carry The Load is a non-profit organization dedicated to restoring the true meaning of Memorial Day. We are a registered 501(c)3 non-profit that provides active ways to honor the military, law enforcement, firefighters and rescue personnel who dedicate their lives to keeping our country safe.


Our Mission

To restore the true meaning of Memorial Day by connecting Americans to the sacrifices of our military, law enforcement, firefighters and rescue personnel.

Our Vision

Carry The Load programs provide an interactive way for Americans to remember, honor and celebrate Memorial Day in dedication to those who sacrifice for us daily.

Our Goal

To motivate 1,000,000 people to observe and participate in Memorial May and assist 100,000 heroes and their families via our programs and non-profit partners by 2020.

Our Founding How It All Started

Former Navy SEAL and war veteran Clint Bruce sat at a barbecue on Memorial Day. As he thought about the friends he lost in combat, he couldn’t help but notice that the people around him had a very different view of what Memorial Day meant. To some it was a party. To others, a day off of work. Not knowing what else to do, Clint came up with a way to honor his…

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Our Achievements of Which We are Proud

Every year, through the efforts and donations of supporters like you, Carry The Load continues to make progress toward accomplishing our full vision and goals. Click the button below to see more of what we’ve been able to accomplish over the years

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