About

About Carry The Load

Carry The Load is a non-profit dedicated to providing active, meaningful ways to honor and celebrate the sacrifices made by our nation’s heroes — military, law enforcement, firefighters and first responders.

Carry The Load was co-founded by Clint Bruce and Stephen Holley. It all started when Bruce, a former Navy SEAL and war veteran, was sitting at a barbecue on Memorial Day. As he thought about the friends he lost in combat, he couldn’t help but notice that the people around him had a very different view of what Memorial Day meant. See the full story in the video.

What started as a mission to restore the true meaning of Memorial Day has broadened to include more than just our military heroes and more than just the one holiday. Carry The Load works to bring all American’s together to participate in honoring our nation’s heroes every day.

The Founding Story

Our Mission

To provide an active way to honor and celebrate our nation’s heroes by connecting Americans to the sacrifices made by Military, Law Enforcement, Firefighters and First Responders.

Our Vision

Our vision is for all Americans to participate in honoring the sacrifices made by our nation’s heroes.

Our Goals

  • To raise awareness of those who sacrifice for us daily by providing Americans an active way to remember, honor and celebrate them.

  • To raise funds to be distributed to non-profit partners who provide direct services to our nation’s heroes and their families.

  • To educate our youth on the history of our American flag and the sacrifices made to honor it.

Our Impact

Below is the latest from our annual Impact Report. Have more questions about where our time and funds are allocated? Contact us.

Of the $13.7M raised since 2011, $12.5M has gone to Programs—$8.0M to Awareness Programs and $4.5M to Non-Profit Partners doing direct service work for our nation’s heroes. See Impact Report.


Total Funds Raised, Where the Money Goes