About Carry The Load

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Carry The Load is a non-profit dedicated to providing active, meaningful ways to honor and celebrate the sacrifices made by our nation’s heroes — military, veterans, law enforcement, firefighters, rescue personnel and their families.

What started as a mission to restore the true meaning of Memorial Day has broadened to include more than just our military heroes and more than just the one holiday. Carry The Load works to bring all Americans together to participate in honoring our nation’s heroes every day. See the full story in the video.

Founded in 2011 by two Veteran Navy SEALs Carry The Load began as a 20 hour and 11 minute Memorial March in Dallas, Texas. In 2012, it expanded to include an East Coast Relay, walking from West Point, NY to Dallas, Texas throughout the month of May. The relay leg captains walk in 5 mile increments carrying the American flag to bring awareness to the sacrifices of our nation’s heroes. In 2016, Carry The Load expanded once again by adding a West Coast route from Seattle, WA to Dallas, TX to help engage Americans throughout the country.

Each year participation has grown. In 2017, we walked through over 19 states and had Rallies in approximately 50 cities throughout the country. The Memorial May Awareness campaign has raised over $15M and also provides funding for Carry The Load’s Continuum of Care program. In 2017, Carry The Load added, Carry The Flag, an educational program to inspire patriotism for students K-12. Carry The Load continues to expand to Honor our Nation’s heroes 365 days a year.

Our Mission

To provide an active way to honor and celebrate our nation’s heroes by connecting Americans to the sacrifices made by Military, Veterans, Law Enforcement, Firefighters, Rescue Personnel and their families.

Our Vision

Our vision is for all Americans to participate in honoring the sacrifices made by our nation’s heroes.

Our Goals

  • To raise awareness of those who sacrifice for us daily by providing Americans an active way to remember, honor and celebrate them.

  • To raise funds to be distributed to non-profit partners who provide direct services to our nation’s heroes and their families.

  • To educate our youth on the history of our American flag and the sacrifices made to honor it.


Our Impact

Below is the latest from our annual Impact Report. Have more questions about where our time and funds are allocated? Contact us.

Of the $17.7M raised since 2011, 93.62% goes towards our three programs: Awareness, Contiuum of Care and Education. See Impact Report.  View our latest Form 990.

2017 Charts