Participants walk to raise awareness and funds April 29 through Memorial Day

Dallas (April 16, 2024) – Carry The Load, a non-profit that provides active ways to connect
Americans to the sacrifices of our military, veterans, first responders, and their families, kicks off
its Memorial May campaign on Monday, April 29. People of all ages can join the month-long
national movement to honor and remember our fallen heroes.

The 14th annual Memorial May campaign will stay true to its roots of connecting people to the
true meaning of Memorial Day. What started in 2011 as one Memorial Day march has
catapulted in numbers and impact. This year, thousands of participants will walk in Carry The
Load’s National Relay that spans 20,000 miles, 48 states, and 69 community events including
32 VA National Cemeteries. The relay will converge at the Dallas Memorial March on Memorial
Day weekend.

New in 2024
Carry The Load is introducing an exciting new element of innovation to make a bigger impact.
Upon registering at www.carrytheload.org, volunteers can download the Good Move app, a
gamified activity tracking app that allows individuals to easily utilize their mobile device for
fundraising progress and health activities such as steps walked on a live leaderboard. All
participants are encouraged to register and download the Good Move app.
“We’re building on previous years’ momentum with elements like the Good Move app to deepen
personal engagement and help participants strengthen their connections with each other,” says
Stephen Holley, co-founder, president and CEO of Carry The Load and Veteran U.S. Navy
SEAL. “Memorial May unites thousands of people under a common purpose, and it’s been
incredible to see participants honor our fallen heroes together.”

How to get involved
● People of all ages can register for free to walk with the National Relay team, attend a
Community Event, and fundraise at carrytheload.org/Memorial-May.
● Join the Dallas Memorial March.
● Host a Carry it Anywhere event on your own.
● Educate youth with Carry The Flag activities that help inspire patriotism.

Carry The Load raises much needed funds to assist with many challenges facing our military,
veterans, first responders, and their families. The non-profit’s goal this year is $2 million through
peer-to-peer fundraising. Since 2011, Carry The Load has raised more than $42 million, with a
remarkable 93% of donations going toward its programs.

JPMorgan Chase is the title sponsor of Carry The Load’s National Relay for the 10th
consecutive year. Additional corporate partners include Energy Transfer; FirstNet®, Built with
AT&T; Frito-Lay (PepsiCo); Henry Schein, Inc.; and TACenergy. The VA National Cemetery
Administration is a strategic partner.

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ABOUT CARRY THE LOAD
Carry The Load is a 501(c)3 nonprofit founded in 2011 by veteran U.S. Navy SEALs Clint Bruce
and Stephen Holley. Carry The Load’s mission is to provide active ways to honor and remember
our nation’s heroes by connecting Americans to the sacrifices made by our military, veterans,
first responders, and their families. For more, visit www.carrytheload.org or
carrytheload.org/newsroom. Connect with us on Facebook, Twitter, Instagram, LinkedIn, and
YouTube.

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