Dallas Memorial March

Where It All Started

In 2011, Carry The Load began as a 20-hour, 11-minute Memorial March on Memorial Day around White Rock Lake in Dallas. It started as a grassroots effort by two Veteran U.S. Navy SEALs Stephen Holley and Clint Bruce who felt like the nation had forgotten the meaning of Memorial Day. More than a decade later, Carry The Load has turned into a worldwide movement to honor our nation’s heroes and make Memorial Day matter again.

The Dallas Memorial March continues to be Carry The Load’s flagship event. It is a two-day embodiment of the values Carry The Load hopes to further — a celebration of heroes, remembrance of the fallen, and education in respectful observance. The Dallas Memorial March is the culmination of Memorial May fundraising to benefit our Continuum of Care partners.

We encourage all Americans to do something meaningful on Memorial Day, even if it is simply stopping for the moment of remembrance at 3 pm local time on Memorial Day to remember those who gave the ultimate sacrifice for our freedom.

Event participants
Dallas Memorial March image

The centerpiece of the two-day event begins at 12 pm on Sunday and culminates at 1:30 pm on Monday. The March is the symbol of how Carry The Load started, represents carrying the fallen heroes we honor, and we welcome you to join whether for 20 hours or 20 minutes. View the site map and the route map.

The Event Begins
Sunday, May 28, 12 pm
Reverchon Park
3505 Maple Ave Dallas, TX 75219

The Event Ends
Monday, May 29, 1:30 pm
Reverchon Park
3505 Maple Ave Dallas, TX 75219

The Two-Day Rally
Reverchon Park in Dallas hosts the two-day event featuring music, inspirational speeches, stories of fallen heroes, flag ceremonies, and more. No fee is required with registration — we simply ask you to respect those who have given everything to protect and serve us all. View parking information for the event. On Sunday, join the team as they walk the final leg of the relay into Reverchon Park. View shuttle information. On Monday, participate in our storyboard procession as we honor our nation’s heroes.


Pitching a tent is a great way to bond with friends and family, while meeting kindred spirits from the community — all while enjoying the full two days of festivities. View camping information for the event.

VIP Village / Tailgating

Teams that raise $5,000 or more on their team page before May 17th will earn a spot in the VIP Village. View the details on loading/unloading and guidelines for tailgating inside Reverchon Park.